CASE STUDY: Building Traction with 30K Wealth Management

by Nancy Orozco, Catalyst Integrator®

Client: 30K Wealth Management     Engagement: FULL Day     

Visionary: Jeffrey Manzella     Integrator: Nancy Orozco

Date: 09-14-2026


THE SITUATION

30K Wealth Management is a growing wealth management firm with a clear 3-year vision, but before this engagement, the leadership team lacked the operating structure to execute against it consistently. There was no dedicated Integrator, no working accountability chart, and no rhythm for keeping the team aligned quarter over quarter. Rocks stalled, issues piled up, and the team was running on instinct rather than a system.


THE ENGAGEMENT

As a Catalyst Integrator, I stepped in to build, and operationalize, the full EOS toolset with the leadership team:

  • Accountability Chart: Clarified seats, roles, and who owns what, now a living document the team actually references, not a static org chart

  • Scorecard: Built and adopted; the team now tracks the numbers that matter weekly

  • V/TO (Vision/Traction Organizer): Vision, Core Focus, 3-Year Picture, and 1-Year Plan documented and in active use

  • Level 10 Meetings (L10s): Weekly leadership meeting rhythm installed and running

  • Same Page Meetings: Regular 1:1 alignment between Visionary and Integrator

  • LMA (Lead, Manage, Accountability) 1:1s: Rolled out with every member of the leadership team, not just Visionary/Integrator

  • Quarterly Conversations: Structured check-ins with each leadership team member, tied to growth

  • Process Audit & Documentation: Full audit of core processes, with a log tracking what's documented vs. what's still to be built

  • Rock Completion: Team is setting and completing quarterly Rocks, with real accountability behind them

  • Integrator's 1-Year Wish List: A working roadmap of priorities across Operations, Accounting/HR, and Sales & Marketing, already in motion, not sitting on a shelf

  • Growth Plans: Individual development plans in place for leadership team members


THE RESULTS

  • Best quarter the firm has had in over a decade, a direct result of the team finally executing against Rocks with real accountability

  • First time in the company's history hitting 100% Rock completion in a quarter

  • A leadership team that runs its own meetings, owns its scorecard, and knows exactly who's accountable for what

  • A documented, referenceable operating system (V/TO, Accountability Chart, Scorecard) instead of tribal knowledge

  • A live pipeline of process documentation closing long-standing operational gaps

  • Momentum: the team is now working through its priority list, not just talking about it


IN THEIR WORDS

“After just three months working with Catalyst Integrators, I can already see a significant difference in our business. Nancy and the Catalyst team have been tremendous partners in helping us identify opportunities, improve our processes, and create greater accountability throughout our organization.

Having an outside facilitator run our meetings has been invaluable. It has allowed our team to view challenges from a different perspective, stay focused on what matters most, and begin building systems that will support our future growth. Nancy has helped us recognize that there's much more potential within our organization than we originally thought.

An added benefit that I didn't anticipate has been the training, education, and networking opportunities available through Catalyst. As a business owner, being able to learn from other leaders and gain access to additional resources has created value far beyond our regular meetings.

We're still early in the process, but I'm confident that over the next year we'll see even greater results as our team becomes more aligned, stays in the right seats, embraces accountability, and continues to strengthen our processes. I'm excited about the future and grateful to have Catalyst and Nancy helping guide that journey.”

-Jeffrey Manzella, Visionary, 30K Wealth Management


WHAT'S NEXT

With the foundation in place, the focus shifts to scaling: hitting the 1-Year Plan targets, closing out the remaining Integrator wish list items, and continuing to build bench strength across the leadership team as the firm works toward its 3-year vision.

Sitting in Your Superpower: Why Just Taking the Assessment Was Never the Point

by Nicole Mennicke

Most people take an assessment once, get their results, feel a flicker of recognition, and move on. The report goes in a folder. The insight fades into "yeah, that sounds like me" and life continues exactly as it did before.

That's not where the value lives. The value lives in what happens after - when you stop treating your assessment as a static description of who you are and start using it as a lens for reading the room in real time.

I saw this shift happen for a coaching client recently, and it was one of those moments that reframed how I think about my own work as a Kolbe consultant and a lover of all things assessments.

The Room

She was two and a half days into an intensive leadership offsite with her executive team - the kind of session where a lot gets thrown on the table, tension builds, and people show up as their most unfiltered selves. Her team had done the work: everyone knew their Kolbe results, their working genius, their place in the team's dynamic. It wasn't new information. But this time, something clicked differently.

As the group worked through a long-range vision exercise, she noticed a pattern in real time. The people energized by big, open-ended, undefined ideas leaned in - talking, sketching, building on each other's thoughts. The people wired for execution and tangible next steps went quiet, then visibly frustrated. She could see it happening as it happened, and she understood exactly why, because she knew the instinctive style sitting underneath each reaction.

When the group was stuck - circling the same disagreement for the better part of an hour, unable to find common ground - she didn't add another opinion to the pile. She waited, watched, then distilled what she'd been observing into three simple, tangible points. The room shifted immediately. People on both sides of the disagreement finally understood each other.

Afterward, she described the feeling: "I was sitting in a superpower." 

Not because she'd said anything especially clever, but because she recognized, in the moment, exactly what was needed and exactly why she was positioned to provide it.

The Reality

This wasn't a case of someone acting outside their natural style to save the day. It was the opposite. She used her strengths precisely as they're built to be used - translating between people who instinctively think in possibility and people who instinctively think in execution - and she could only do that because she'd taken the time to understand her own instinctive style deeply enough to recognize it operating live, in a room, under pressure.

That's the distinction that matters. Knowing your results is step one. Listening for your results and catching them in the moment as they're shaping how you contribute, decide, and connect is step two. Most people never get there, not because the insight isn't available to them, but because nobody asked them to keep listening after the assessment was scored.

The Trap

Here's where a lot of organizations get assessments wrong. They use the results to sort people into boxes - "she's the quiet one," "he can't handle ambiguity," "they're not a big-picture thinker." The language becomes a label, and the label becomes a limitation. Instead of a tool for understanding, the assessment turns into a shorthand for what someone can't do.

That's backwards. The point was never to catalog people's limits. It's to name what makes each person's contribution distinct - and to recognize that a team full of identical strengths isn't actually a strength at all. The people who instinctively see risk are protecting the group from moving too fast. The people who instinctively generate bold, unproven ideas are keeping the group from stalling out. Neither is more valuable than the other. The friction between them, when it's understood instead of judged, is often exactly what a healthy team needs.

Used well, an assessment gives people permission to stop apologizing for how they're wired and start recognizing it as a genuine asset to the people around them. That reframe - from limitation to contribution - is what makes the difference between a team that tolerates its differences and a team that actually leverages them.

The Call 

If your team has taken an assessment, ask yourself honestly: did it become a shared language, or did it become a one-time exercise? Do people reference it when conflict shows up, when a project stalls, when someone on the team seems checked out? Or did it live for a week in a Slack channel and then disappear?

The organizations that get real value from assessments aren't the ones with the most polished reports. They're the ones that build the habit of listening for the data in real time - in meetings, in disagreements, in the moments someone goes quiet or someone else lights up. That habit doesn't form on its own. It has to be modeled, practiced, and reinforced.

Taking the assessment is the floor, not the ceiling. The next intentional step is deciding, as a team and as an organization, to actually use what you learned - to celebrate the strengths you uncover, to let people show up in their instinctive style with confidence instead of apology, and to keep listening for those patterns long after the initial results come in.

That's where the real return on the investment shows up. Not in the report. In the room.