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Embrace Your Brand of Weird

January 16, 2025 Guest User

Weird. By definition: it is “something supernatural, uncanny, or strikingly different from the norm.” Even just reading the word might make you feel something—maybe excitement, discomfort, joy, unease…you get to decide how it makes you feel. Weird can be an intimidating word, because it challenges the norm. But here’s the thing. Weird is what makes us human, what makes us interesting, and what makes us…us.  

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Meet Gary: The Cactus Who Found His Forever Home at Catalyst

January 2, 2025 Jodie Steele
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In the world of business, every team has that one quirky, irreplaceable member who adds personality, charm, and just a pinch of chaos to the mix. For us at Catalyst, that’s Gary, a stuffed cactus with more history (and emotional baggage) than most humans can claim.

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