Think of a place you’ve been, a service you’ve experienced, or a business interaction that left you wanting to tell everyone about it. You raved about it to your friends, shared it in your mastermind group, and became a fan. Have one in mind? Great. Let’s explore what sets that experience apart and how you can create the same effect in your business.
When I first started building Catalyst Integrators, I was passionate about my work but didn’t see myself as a salesperson. In fact, the idea of selling intimidated and scared me. I quickly realized, however, that I didn’t need to excel at being a quintessential salesperson per se—I just needed to care deeply about my customers and deliver value. This approach became the foundation for creating what I call our “raving fans.” These are customers so thrilled with their experience that they naturally refer others.
The DNA of a raving fan
Raving fans share these key traits:
They may be past clients, team members, or network connections.
They align with your core values and others trust their recommendations.
They speak from personal experience, which resonates deeply with prospective clients and boosts conversion rates.
They have an abundance mindset, sharing valuable insights and successes with others.
They willingly provide testimonials and introductions because they believe in your work.
How to create a raving fan
To cultivate raving fans, focus on building genuine relationships rather than transactional ones. Here’s how:
Care deeply—it’s noticeable and impactful.
Offer help, listen, and provide additional value where you can.
Be authentic and recommend what’s truly best for them, even if it’s not your product or service.
Understand their needs, solve their problems effectively, and deliver real results.
Be honest, transparent, and deliver on your promises.
Stay engaged in communication and continually look for ways to support them.
So, do you have raving fans? If not, what small change can you make today to start building meaningful relationships and cultivating a loyal following for your business?